Trusted Partnerships & Recognition in Postnatal Care

Proven Scale & Service Delivery

iBidan combines scale, structured delivery, and real-world service experience in postnatal care.

• Over 100,000 mothers served regionally
• Nearly 50,000 postnatal service bookings delivered across Malaysia between 2023 and 2025
• Network of over 500 trained Bidans
• Active service presence across Singapore and Malaysia

Demonstrating strong regional service capability and cross-border operational experience

Women HealthTech Platform

iBidan integrates traditional care practices with modern solutions to support women’s recovery and long-term wellness.

Key focus areas include:

• Postnatal recovery optimisation
• Pelvic and abdominal recovery awareness
• Preventive women’s health education
• Community-based support initiatives

Alignment with Singapore’s Health Direction

iBidan’s service model supports key areas aligned with Singapore’s healthcare priorities:

• Preventive health and early intervention
• Maternal and postnatal wellness
• Community-based care models
• Women’s health awareness and education

Healthcare & Institutional Engagement

iBidan has participated in healthcare-related education and engagement initiatives, including:

• Participation in large-scale pregnancy and parenthood seminars in Singapore
• Cross-border knowledge sharing on traditional Malay postnatal care
• Engagement with healthcare professionals and community audiences

These initiatives support:

• Maternal education
• Preventive care awareness
• Bridging traditional care knowledge with modern healthcare understanding

Regional Strength & Capability

Cross-border operational experience (Malaysia & Singapore)

• Diverse community reach (Chinese & Malay markets)
• Scalable home-based service model
• Structured workforce and service system.

Quality, Safety & Operational Standards

• SOP-based service delivery
• Continuous Bidan training and assessment
• Customer safety and service protocols
• Transparent system-based tracking

Traditional HealthTech Integration

iBidan integrates traditional postpartum care practices with ABE (Active BioEnergy) technology to support recovery outcomes.

This approach focuses on:

• Supporting faster recovery processes
• Reducing physical discomfort
• Enhancing overall well-being
• Providing structured recovery support

Real Case-Based Outcomes

iBidan’s service model focuses on observable recovery outcomes:

• Improved abdominal and pelvic recovery
• Reduced breastfeeding-related discomfort
• Progressive body recovery and energy restoration
• Emotional reassurance during postnatal recovery

? Supporting both physical and emotional aspects of recovery

Industry Recognition

The Bidan Excellence Award, witnessed by officials from the Ministry of Health (MOH) and the Prime Minister’s Department (PMD) in Malaysia, reflects growing regional interest in structured postnatal care approaches.

Social Impact & Women Empowerment

iBidan contributes to:

• Women workforce development
• Increased awareness of maternal recovery
• Community-level care accessibility
• Long-term women’s wellness outcomes

Strategic Collaboration Approach

iBidan adopts a structured, outcome-focused approach by combining:

• Frontline service capability
• Standardised recovery systems
• Operational scalability
• Data-informed service insights

We welcome structured dialogue with Singapore stakeholders to explore:

• Pilot programs
• Community-based initiatives
• Preventive health campaigns
• Women’s health collaboration frameworks